Rebirth for the famous Guinness stout

Rebirth for the famous Guinness stout

A breath of life for the Guinness Harp Today it can be quite rare to see a logo rebirth in which the final result is an improvement. London-based agency Design Bridge was tasked “to breathe life back into the Guinness harp and let it sing once again…”. What they come up with is quite impressive, below is some info from Stocklogos about the change. Many of the posts here over the last few years have lamented ill-advised rebrandings and logo “refreshes” in which the life was sucked out of venerable brand identities, typically via a mindless shift from serif to san serif typefaces and a brutal “simplification” of a design, with thr objective often seeming little more than to cram it more easily into the tiny porthole of a social media icon. Has graphic design been reduced to this sad graphical lobotomization? Happily, not always, with a case in point being London-based Design Bridge’srecent tuning of the Guinness logo. If you’re a teetotaler, the Guinness name may be unfamiliar to you. It’s the brewer of a unique Irish dry stout beer that’s available in over 120 countries, totalling an impressive 1.8 billion US pints. A big part of the Guinness appeal is its history, which can be traced back to when founder Arthur Guinness launched his brewing enterprise in 1759. A celtic harp, a symbol closely identified with Ireland’s identity, had long been the central element in the logo but had become progressively simplified to the point where it had lost its power. Below is the version introduced in 2005, followed by earlier iterations. As you can see, the harp had been progressively stylized...
David Carson – A few good waves

David Carson – A few good waves

David Carson a rockstar David Carson is arguably the worlds most famous graphic designer. Most students studying graphic design will come across his typography as I did and realise that he basically breaks the rules of design but, wow it really works! He definitely inspired me and I would have to imagine so many others, if your not already familiar with his work check some out and you will instantly recognise his strong style. This video is well worth a watch, even if you don’t already know who Carson is! David Carson – All For a Few Good Waves from Dress Code on...